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Sponsorship roundup

Pattison Outdoor Advertising buys green power certificates

Astral Media TVPlus adds three in Toronto

Olive Canada Network promotes Smith

New marketing vice-president at XM Canada

CTV readies Super Bowl Game Face promotion

Air Transat readies new loyalty program January 19, 2026

Visa Canada expands She's Next program July 15, 2021

BMO, Visa debut new loyalty credit cards November 4, 2020

Total Mom begins second annual contest promotion September 23, 2020

Air Canada, Aimia finalize Aeroplan agreement November 23, 2018

Aimia to sell Aeroplan August 20, 2018

Air Canada, TD, CIBC, Visa offer to buy Aeroplan July 24, 2018

New president at Proximity Canada February 20, 2015

Sponsorship Marketing Council selects board December 17, 2014

Awards: Canadian Marketing Association December 8, 2014

McCain begins Olympic promotion February 2, 2026

RBC begins Olympic campaign January 20, 2026

Tim Hortons sponsors Team Canada January 7, 2026

Intact Insurance sponsors Canadian Olympic Committee October 6, 2025

Homewood Health sponsors COC April 21, 2025

Olympic and Paralympic committees break joint campaign April 15, 2025

RBC renews Olympic sponsorship January 28, 2025

Empire begins Olympic campaign May 6, 2024

RBC resumes Training Ground program January 16, 2024

CMA selects board May 19, 2023