Walmart Canada conducts pyjama promotion
By Adnews Staff
Retail chain Walmart Canada has begun a promotion in support of its new website at Walmart.ca. The promotion, developed by JWT Canada, makes use of limited-edition pyjamas patterned with a design based on the company's holiday flyer and toy catalogue. As part of Walmart's sponsorship of CTV program The Social, 65 members of the studio audience received pyjamas during the filming of the Nov. 29 show. The promotion also included a contest conducted via Twitter that gave away the pyjamas to television viewers of the show.