Corby hires Media Experts
By Adnews Staff
Alcohol distributor Corby Spirit and Wine has retained Media Experts of Toronto as its media agency of record. The firm won the account in a competitive review. The assignment includes media planning and buying for Corby's various products, which include J.P. Wiser's, Lamb's, Polar Ice, McGuinness, Absolut , Chivas Regal, The Glenlivet, Ballantine's Jameson, Beefeater, Malibu, Kahlúa, Mumm, Jacob's Creek, Wyndham Estate, Stoneleigh, Campo Viejo, Graffigna and Kenwood.
"As we are well-advanced in our consumer segmentation, we were immediately impressed with Media Experts' level of sophistication in data-driven, precision targeting," said Joseph Delvecchio, brand director for spirits at Corby. "They demonstrated a deep understanding of our business, a passion for the category and a proven ability to drive sales and increase market share for their customers. We feel a strong cultural connection with Media Experts."