No Fixed Address expands into US
By Adnews Staff
No Fixed Address of Toronto has expanded its operations into the United States by opening an affiliated agency in New York called Mischief @ No Fixed Address. The firm has been co-founded by creative director Greg Hanh, most recently chief creative officer at BBDO New York. Kerry McKibbin, previously a senior vice-president and group account director at MullenLowe of Boston, has been appointed president of the new agency. The firm’s first work will be for Kraft Heinz.
“I remember thinking a while back that, for any big agency within a holding company, the model that would be most threatening would be an agency filled with A-list talent, custom-built around each client’s specific needs with streamlined process and less overhead,” said Hahn. “Then, after I found myself suddenly outside that system, I learned that there was someone in Canada who was doing exactly that. NFA was my first call. It was instant love, and so here we are.”