Crave readies ad-supported service
By Derek Winkler
Online video streaming service Crave is preparing to add advertising-supported tiers to its existing subscription options. No pricing details will be released until the new tiers debut this summer. Crave is a subsidiary of Bell Media.
“Today’s announcement fulfills the growing demand from advertisers to leverage the power of Crave,” said Stewart Johnston, senior vice-president of sales at Bell Media. “We are excited to open the door to Crave’s sought-after inventory for clients, to showcase their brands in a premium environment.”