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Telus signs deal with Magnite

Amsoil sponsors CFL

Go Transit begins new campaign

Converse conducts digital campaign

McDonald's conducts Calgary Stampede promotion

RBC begins Olympic campaign

Tim Hortons sponsors Team Canada January 7, 2026

Olympic and Paralympic committees break joint campaign April 15, 2025

Canadian Paralympic Committee hires Will June 2, 2023

CBC signs broadcast deal with Canadian Paralympic Committee March 20, 2023

Pfizer renews Canadian Paralympic Committee sponsorship November 3, 2022

Canadian Paralympic Committee conducts brand campaign July 23, 2021

Canadian Tire extends Olympic sponsorships July 14, 2021

MXZN joins Canadian Paralympic Media Consortium May 14, 2021

Wayne Gretzky Estates sponsors Paralympic Committee April 28, 2021

Coors, Wrangler begin clothing promotion June 22, 2026

Specsavers sponsors Blue Jays June 18, 2026

Dollarama joins Blue Rewards June 18, 2026

SharkNinja readies Fan House promotion June 16, 2026

Huumans begins national campaign June 16, 2026

Ricola begins North American campaign June 15, 2026

Quebecor Out-of-Home signs Vividata deal June 15, 2026

Blue Ant Media forms new unit June 15, 2026

Belairdirect readies summer promotion June 12, 2026

Steam Whistle releases Can Jerseys June 12, 2026