Cobs Bread readies musical promotion
By Derek Winkler
Baked good company Cobs Bread is preparing a promotion called “Hot Cross Buns Day.” On March 1, participating retail locations nationally will offer consumers a free bun when they perform a live rendition of the song Hot Cross Buns in the store.
“Hot cross buns are a beloved staple at Cobs Bread, and we wanted to find a fun way to celebrate them while embracing a little bit of nostalgia,” said Peter Furnish, marketing vice-president at Cobs Bread. “We love seeing our customers bring joy into our bakeries, and what better way to do that than with some music, some fun and a free bun?”