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Broken Heart Love Affair adds staff February 19, 2026

RBC, Canadian Tire link loyalty programs January 13, 2026

Canadian Tire, WestJet to link loyalty programs May 7, 2025

RBC, Canadian Tire link loyalty programs April 1, 2025

Dala Decor sponsors Ottawa Senators November 4, 2024

Canadian Tire begins Believe in Her campaign July 24, 2024

Canadian Tire continues Tested campaign April 17, 2024

Canadian Tire, Petro-Canada begin loyalty promotion March 26, 2024

Canadian Tire begins Noma campaign March 19, 2024

Canadian Tire conducts Winter Store campaign January 24, 2024

McCain begins Olympic promotion February 2, 2026

RBC begins Olympic campaign January 20, 2026

Tim Hortons sponsors Team Canada January 7, 2026

Intact Insurance sponsors Canadian Olympic Committee October 6, 2025

Homewood Health sponsors COC April 21, 2025

Olympic and Paralympic committees break joint campaign April 15, 2025

RBC renews Olympic sponsorship January 28, 2025

Empire begins Olympic campaign May 6, 2024

RBC resumes Training Ground program January 16, 2024

CMA selects board May 19, 2023

Tim Hortons sponsors Team Canada January 7, 2026

Olympic and Paralympic committees break joint campaign April 15, 2025

Canadian Paralympic Committee breaks brand campaign July 10, 2024

Canadian Paralympic Committee hires Will June 2, 2023

CBC signs broadcast deal with Canadian Paralympic Committee March 20, 2023

Pfizer renews Canadian Paralympic Committee sponsorship November 3, 2022

Canadian Paralympic Committee conducts brand campaign July 23, 2021

Canadian Tire extends Olympic sponsorships July 14, 2021

MXZN joins Canadian Paralympic Media Consortium May 14, 2021

Wayne Gretzky Estates sponsors Paralympic Committee April 28, 2021

Sponsorship roundup June 3, 2013

Sponsorship roundup January 26, 2012

Sponsorship roundup July 20, 2011

Sports Day in Canada promotion prepared July 16, 2010

Insight Sports hires Pipe October 9, 2007

Sponsorship roundup March 23, 2007

Skate Canada signs representation agreement with IMG January 23, 2017

Ariad to merge with US agency Bluespire July 7, 2015

Skate Canada hires Halo Brand Leadership February 25, 2015

Pinty's to sponsor TSN All-Star Curling Skins Game August 27, 2014

TrojanOne adds four May 7, 2007

Sponsorship roundup March 16, 2006

Bauer expands Hockey Canada sponsorship October 31, 2024

Inglasco acquires The Sports Vault February 17, 2023

Hockey Canada conducts fundraiser July 29, 2021

SkipTheDishes sponsors Hockey Canada December 15, 2020

Swiss Chalet sponsors Hockey Canada December 14, 2020

TSN, RDS, Janes prepare women's hockey promotion December 11, 2020

Kruger Products begins Big Assist program September 24, 2020

Hockey Canada, TSN, RDS extend media agreement January 8, 2020

Sofina Foods begins goalie mask contest December 18, 2019

OK Tire sponsors Hockey Canada September 17, 2019

High Sierra sponsors Snow Sports Canada November 12, 2014

Sponsorship roundup February 20, 2008

Sponsorship roundup November 27, 2007

Sponsorship roundup October 31, 2007

Aexos signs endorsement, sponsorship agreements February 13, 2019

High Sierra sponsors Snow Sports Canada November 12, 2014

Mackenzie Investments sponsors snow sports September 5, 2014

Snow Sports Canada launches January 30, 2014

Under Armour Canada releases new commercial January 28, 2014

Sponsorship roundup November 1, 2012